Bill W and our founders reminded us in the Big Book of Alcoholics Anonymous what we are dealing with. That it is “cunning, baffling, powerful!”. And that without help, it is too much for us.
Our 40mm poker styled chip has Bill W on the front and the quote from pp 59-60 of the Big Book on the rear. We included the saying “cunning baffling powerful” around the edge of the chip as well.